The Best Job in Nova Scotia?
“If you feel like you are spending far too much time staring at a computer screen all day, why not get away from it all and apply for the ultimate dream job – earning a top salary for lazing around on a beautiful tropical island in Queensland, Australia…”
- Employment ad for Experience Queensland, a tourism agency in Australia
Tourism Queensland in Australia has launched a worldwide search for a poster boy/girl who will advance the cause of bringing people to the Islands of the Great Barrier Reef. The job entails being a media darling through blogging, social networking and interviews that will expound the virtues of this great part of the world. Oh, and the job pays around $100,000USD for 6 months work to swim with turtles and, on land, drive around in a gold cart and talk to tourists.!
Now, you can bet other tourism agencies are getting on the bandwagon to exploit this kind of publicity. because even if Queensland hires a dud the die is cast and they’ve completed their objective – which is to spread the word about the Great Barrier Reef. And guess what, the campaign is only going to cost $1,000,000USD for a three-year campaign because they have launched it using the newest social media techniques like Twitter and Facebook. Geeze, that’s not bad for the amount of publicity it will have achieved.
Nova Scotia’s Best Job?
Personally, I think Tourism Nova Scotia should put on a best job campaign too. The winner of this job should get paid $60,000CAD for 6 months work, only he or she would have to travel a bit more the Australian job. In other words the winning applicant would have to show up at most of the festivities going on in a Nova Scotia summer, from Cape Breton down to Yarmouth. This includes dressing up at Louisbourg, riding on the Bluenose, firing the cannon at the Citadel. He or she could stay at the best places in the area and partake in the local traditions too.
As a matter of fact, I don’t think this would cost very much more than the cost of transportation. Because each area would chip in the accommodations and food.
Aren’t I smart?

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