Ski Hills May Tilt Downhill
With the economic woes in the U.S. a reality, and every television channel in the world spouting off doom and gloom, North American ski hill operators are bracing for more rocks than snow. Skiers who were used to travel long distances every year to try out new hills are suddenly getting cold feet. And this has nothing to do with the temperatures at the skill hills.
This reality puts ski hill operators between a rock and a hard place. Financing and credit woes have already kicked a few resorts, especially ones that were heavily indebted. An with skiers and snowboarders looking at staying close to home the far away places will not be able to give as many options because they won’t be able to hire the staff. Some operators re putting off opening gondolas to runs to save money and this means cutting jobs so desperately needed.
In addition, the resorts will lose in their hotels accommodations and food services as those skiers who do come will be looking for cheaper ways of having a holiday. This means motels and bed-and-breakfasts instead of luxury accommodations on the hill.
The kicker is that most of these people have jobs and the money. They are just watching the gray forcasts on the media like a person who is told they will be getting sick and, in a psychosomatic trend, actually does.
After 9-11 the Bush administration told the nation that the best thing they could do was to go ot and spend to keep the eceonomy from taking a hit like the towers did. Th new president should be telling people to do the same thing. Buy cars and take holidays because this will do a lot to both stimulate the economy and to gain trust in the stock markets.
The only bright spot is the increase in seasons passes for ski hills where there is a large local population. These people might not want o go south to mexico or the Caribbean for a vacation when they can ski all winter for a a fraction of the cost.



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