The International Federation for IT and Travel & Tourism (IFITT)
“We have an enticing combination of the world’s leading eTourism researchers joined by industry champions describing their solutions and their visions for the future.”
Prof. Andy Frew, IFITT-President
Based in Austria,IFITT is a not-for-profit organization which promotes information and communication technologies in conjunction with tourism.
We all know what Reservac and Sabre did for booking 25 years ago. Besides its monopolistic style it took the type-written, phoned-in airplane ticket to an almost instantaneous process. Today, the many advances in the use and development of new toy, technologies and processes have led to more streamlined way to travel. It’s like WalMart in a way: An item checked out at the till is automatically noted at the factory in China and another one is made. IFITT members then are a think-tank, taking a hypothetical look at where tourism is going.
Here are their objectives
- To provide a lively forum for discussion, assessment and transfer of know-how and experience amongst its members.
- To contribute to the process of research and development in this growing and most important field of international travel.
- To promote the free interchange of information and ideas about this field both among specialists and amongst the consumers at large.
- To develop and maintain the integrity and competence of individuals and organizations engaged in the practices and sciences of information and communication technologies and travel & tourism.
I think that any company or organization dedicated to the promotion of people traveling is a great thing. When more people meet each other the less they distrust and want to go to war. For example, look at Europe. When the walls came down between each country and the citizens were allowed to mingle they accomplished great things: EU, Euro.
I’m not saying that the whole tourism industry should be run in such a formal mode. After all, it does sound pretty mechanical. But they are a dedicated well-educated bunch who have great goals. And who can do anything but admire this?
I’ll have a toast to the IFITT at my next pub night.

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